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Why and How UX Design is important for Businesses to succeed in 2021 & Beyond!

The Digitalization has Changed Business Landscape

Demand has always been evolving in market, and the pandemic has further reshaped this demand. The businesses opted for online mode of dealing with the customers, which limited the offline mode of dealing. Within no framework of time Businesses became a digital space for consumers stuck at their homes. Social Media, websites, email, apps and many other modes became the mode of communication. These mediums were with us from quite a long time but they were not used to the fullest.

Customer’s needs and demand were deeply focused on hence, providing an enhanced Customer Service was important.

Now, Post-Pandemic, whether you are an organization offering goods or services or your employees are using internal systems everything now begins with either a tap, swipe, or a click. These have become the new modes of dealing in a market for consumers and producers.

 But Digitalization Has To Be User-Friendly Too

Now when the medium of dealing has changed, so the domain of dealings also has to be enhanced such that it becomes User friendly. Hence, users have to be provided with safety, security, comfort, and an all-new learning experience. And, it could be formulated only by working on the UX Designing of any digital platform. More than ever products and services have to be effective and convenient for users to interact with. Users should be offered with variety and a free medium to access, a perfect balance is needed for company’s offering and performance in the market. A recent survey has come-up with these results:-

  • 37% of consumers currently prefer to satisfy their core needs while staying indoors. 
  • People are spending more time in digital spaces: for work, relaxation, entertainment, and exercise.
  • Online Shopping has become the new normal and 30% of people plan to shop more online in the future. 

User Experience- Is The New Benchmark!

Traditional practices of User-Experience included the graphic designing, adding logos and encompassing the outlook of a website and many more. But, now the traditional practices have been replaced by new age techniques.

User Experience is about providing involvement and convenience to the users at the same time. It deals with creating a beneficial experience for users by understanding their needs, challenges and framework. It combines with different disciplines including interface designing, marketing and other methodologies are adopted to make a great user experience.

UX Design process best practices

The UX Designing involves some of the highlights that should be considered to create an excellent user-experience.

  • Know your Audience

Knowing your audience comes up as the topmost factor and it becomes important to understand that what users actually want and needs. And here user research plays an integral part of the UX designing process. Before implementing any new creativity the user’s outlook should be kept in mind.

  • Adapt designs for shorter spans

Flexibility is the new change that designers should adopt and prepare themselves for this changing phase. Users demand being fluctuating every now and then hence, the trends and updates are for shorter times so, the designers should plan and then proceed with implementing of ideas.

  • Avoid Complexity and implement Consistency

Users expect for a simple and convenient medium to explore between the sites.  In an attempt to make designs look more creative and memorable many designers intentionally add inconsistencies in them leading to user dissatisfaction. Thus, it’s always important to keep design element familiar, implementing the most important facets of a design at every phase.

Why User Experience matters

User Experience is a new buzzword to be decoded within the  business terminology. And, it is important because it understands the need of users and provide them an accessible medium to explore on the online domain. Additionally, a meaningful user experience allows one to define customer journeys of your product that are most conducive for the growth of any business. Some of the reasons why User-Experience matters are:-

  • Can differentiate you from your Contendors.
  • Create customer Loyalty.
  • Develop strong connection with the Users

Users being the ultimate seekers of the process so, their feedback and experience matters the most.

Education in UX Design

UX/UI Design Learning have come-up as the top trending courses everywhere including India. And, UX design trends are blurring the line between the digital and the real like never before. The courses are formulated in such a way that they can be taken by not only students but also professionals to enhance their career by this new age learning program modules.


ImaginXP is a leading higher-Ed organization in India and at present providing the best in industry UX/UI Design Course.To know about the course give us a call on 949 949 0 949.

ImaginXP is leading the HigherEd revolution offering some of the best future skills certification courses and full time degree programs in Business, design and Technology. We are pioneering the higher educational space with top-notch faculties and industry-led curriculum.

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