The Role of UX/UI Design in the Growing Tech Industry: Opportunities for B.Design Students

Published by Shikha Kumari on May 20, 2025

A “B Des UI UX” is short for a Bachelor of Design with a specialisation in User Interface (UI) and User Experience (UX) design. It’s a four-year undergraduate degree program focused on creating digital products that are visually appealing and easy to use. In this blog, we will discuss the role of UX and UI design and the growing opportunities for Bachelor of Design students in this specialisation.

Application of UI/UX design

Just like the web network of digital devices, UI/UX design follows up the network of virtual and digital applications from the alarm app that wakes you up, to the smart watch you wear, or the shopping websites from where you bought that watch, they all follow the usage of UX/UI design.

The basic purpose of UX/UI design is to organise all the content, create user-centric workflows, have easy-to-search functions, along with intuitive control interfaces. UI/UX design is used to create easy virtual navigation through interactive design and structured content delivery. Some of the regular usages of UI/UX design that we see every day are as follows:

Why is UI and UX important?

As seen by its wide range of usage and multiple applications in nearly every digital device, UI and UX draw on old psychological principles about how our brains work, from guiding our eyes, our choices to ultimately, our clicks. By combining UI and UX with research, you can get inside the user’s mind and design with purpose. This leads to user retention, encouraging users to stay, return, and spend time within the application. UI and UX create the brand, and that creates loyalty. It makes people fall in love with your product, and eventually, loyalty is built upon that connection.

With good UI and UX, there is less need for fixes and more long-term gain which results in significant savings. A well-designed interface tells a story without a single word. Clean, responsive design can help a product grow faster.

Since UX creates loyal users, it becomes possible to build a community, one that gives the brand credibility and invites others to join the journey. Good UI and UX make navigation easier, and with simpler navigation, it becomes more likely to have clear CTAs, better engagement, and more purchases. Ultimately, good UX not only converts visitors but also turns them into lifelong users.

UX/UI Design Course Details

If the candidate partly takes an online UX/UI design course, the following are some UI/UX important topics that can be covered in the online modules. One must always create UI/UX notes PDF alongside the period of study so they can understand the basics of design. The online courses usually cover multiple projects to build up the portfolio alongside the teaching modules such as AI products, visual UI design, Figma tools, design systems, etc.

B Des UI/UX Colleges in India

Along with a Bachelor’s in Design, one can also obtain a B Design UI/UX certification. Alternatively, a B Design UI and UX are available. Some of the top colleges offering these programs include MIT, IDC School of Design, and others. The course fees for UI/UX design can range from Rs 1.35 lakh to Rs 22.65 lakh. On the other hand, the starting salary for a B.Des graduate in UI/UX as a fresher can range from Rs 2.4 LPA to Rs 17.92 LPA. Candidates can further evaluate the return on investment by comparing course fees and median salaries, as shown in the following table.