In the next normal, companies and leaders have to reset to adapt to the new post-pandemic setting. Companies have to push for better collaboration and collaborative tools; they have to be agile, resilient and fail fast.
The increasing demand, or rather a trend for the design, has sprouted many design-based organisations like Coca-Cola, Pepsi, Uber, 3M etc. that focus on enhancing user experiences now more than ever.
Design-led thinking or design thinking is sweeping the biggest corporates of the world and is being successfully being implemented.
In a study conducted in 2014, design-led companies have maintained a significant stock market advantage, outperforming the S&P by an extraordinary 228%.
Design thinking is a tool that has a human-centric approach to solving complex problems using tools of empathy.
Design Thinking was formulated initially by David Kelley from IDEO – Leading design agency and D.School from Stanford University.
The basics of Design Thinking involves 5 phases:
The Discovery phase is all about exploring the problems and learning about challenges by empathising with Users.
Primary tools are User Research and Stakeholder Interviews.
Defining User Problem is the main objective of the define phase. It aims to zero down the problems chosen to be solved by defining the context of the Problem. It creates a user statement which keeps the user in focus and creates potential solutions.
Essential tools are User Personas, Task Flow, Customer Journey Mapping and Storyboarding.
Dream phase is about generating maximum ideas.
It’s a judgment-free zone where selecting the favourable ideas and discontinuing bad ideas is a prerogative with divergent and convergent thinking.
The Design Phase is all about creating interactive digital manifestation prototype that can be tested quickly.
The purpose of the design phase is converting ideas into something tangible, which can be tested on the real user.
Dry-run is the last step of the 5D process. In this process, the Design idea is tested with a small number of users to evaluate the performance and limit the scope of Potential Risks and Failures. It’s an Iterative process – the more the number of times it is repeated the better results it gives.
The fatigue of the pandemic has been plaguing organisations. It is now for leaders to re-energise organisations for the long run. Leaders must activate to recharge and build resilience. At this time, investing in digital skills has become crucial.
Senior management at leading firms such as Ernst & Young, Nike, PepsiCo has successfully applied design thinking principles in their day to day working.
At ImaginXP, we advocate skills of the future, and we are continually pushing the envelope for our learners to get to the next level of their career.