Design industry looks like a roller coaster ride to aspiring students who do not know where to place a designer in the industry. Have you ever heard of a designer as an MD of an organization, or as a senior government official? That is because it does not seem to make sense in the conventional business hierarchy.

Indira Nooyi created the position of Chief Design Officer at Pepsico in 2012.  As its first Chief Design Officer, Mauro Porcini has been infusing design thinking into PepsiCo’s culture and leads a new approach to innovation by design that impacts the company’s product platforms and brands.

After watching the trend with Apple and Nike, organizations like Godrej, SAP, IBM, Dr. Reddy’s Lab, Future Group, etc. have incorporated design as a part of their corporate philosophy. Several cities across the world have been awarded the status of ‘World Design Capital’ like Seoul, Turin, Helsinki, Capetown, and Mexico City. These megacities have done extraordinary work by bringing design sensitivity to everyday lives, a reflection of their effort into daily planning and execution for the masses.

In the last few years, Innovation consulting companies like Turian Labs employ graduate designers and design thinkers, who got trained in design ways but came from other disciplines. The bubble of design industry grows larger by the day. The advent of the digital revolution designers tends to their roles more thoughtfully, to make sense of technology with a more humanized approach when the world is keen on investing in technologies like Artificial Intelligence and Virtual Reality.

UX Design

User experience design is a particularly vast and multidisciplinary field. It molds the products or services we use daily and can make or break the success of a business. A career in UX design, which requires a highly diverse skillset, happens to be fast-paced and challenging. If you would like to make strides in this field, you still have a long way to go!

User experience refers to any interaction a consumer has with a product or service. UX design considers each element that shapes this experience – how it makes the consumer feel, the level of difficulty for the user to accomplish their desired tasks. This varies from how a physical product feels to how straightforward the checkout process is when buying something online. The goal of UX design is to create an efficient, relevant, and all-round pleasant experiences for the consumer.

User experience incorporates all aspects of the end-users interaction with the corporate, its services, and its products – Don Norman.

UX designers combine marketing research, development, strategy, and style to make seamless UX for products and services. They build a channel to the consumer, helping industries to raise, understand, and fulfill — their needs and expectations.

 Bachelor of Design (B.Des) in UX

Are you interested in a career in the field of UX Design? Then, Bachelor of Design (B.Des) in UX might be the best gateway to enter the Design Industry.

Allow me to explain, in short, Bachelor of Design (B.Des UX or B.Design UX) is an undergraduate degree within the field of designing. It deals with designing of User Experience – the experience a consumer has while using a particular product. Besides only theory classes, it also incorporates hands-on practice, seminars, workshops, internships, and lots of other activities.

 Duration and Higher Degrees

B.Des UX degree is divided into a total of 8 semesters (like two semesters per year). After completing the B.Des UX course, you can choose M.Des (Master of Design) or PG Diploma in UX Design.

Requisite skills for the B.Des course:

• Someone with communication and interpersonal skills.
• Someone creative, imaginative and self-motivated.
• Someone with the knowledge of past and present sorts of design.

 B.Des with ImaginXP

 About ImaginXP

We are a leading pioneer in design education in India that provides world-class knowledge to aspiring UX designers and professionals. With 95+ faculty and collaboration for faculty exchange from leading universities and institutes like CIID Copenhagen, ImaginXP brings quality Design Thinking and UX Design education to India. We work with leading IT, product & services based corporations, government for Skill India Development, University collaboration for courses like B.Des & M.Des in User Experience.

Benefits of B.Design UX degree with ImaginXP

• Reputed university with state-of-art infrastructure.
• 100% Placement assistance.
• The best in-house educators with frequent guest lectures with experts in the field.
• Prestigious opportunities for students with campus placement.
• High demand in the industry.
• Industry-relevant curriculum provided.

 Course Highlights

•  Industry-led courses.
•  100% Placement assistance.
•  Industry-relevant curriculum provided.
•  Reputed university with state-of-art infrastructure.

Job Opportunities after pursuing a B.Des program with ImaginXP

•  UX Designer
•  Visual Designer
•  Interaction Designer
•  User Researcher
•  Usability Analyst

ImaginXP offers B.Design in UX from 17+ universities across India.

It is a four-year full-time course concentrating on app-based training. Students are taught about the UX design tools and techniques as exercised within the industry to make them industry-ready. It is a comprehensive education program focused on overall student development with a mixture of classroom assignments, practicals, live projects, internships, and shadow learning.

 Eligibility Criteria and Fee Structure

Minimum requirement 50% marks in 10+2 (Any Stream) from a recognised Board

For information on fee structure, call our UX evangelist @ +91-99290 91809.

SUMMARY

UX Design, as a profession, features a bright future globally. Design education standards in India are still being defined, as the walls between different streams are becoming more and more fluid with the changing technological landscape. Opportunities lie aplenty ahead for those who seek them.

By Gaurang