Design appears glitzy career-wise and yet tactical at the same time to aspiring students and their parents, who have no idea where to place a designer in the industry. Quite simply, it does not seem to make sense in the conventional business hierarchy i.e. would you ever see a designer as a MD of a company, or as a senior government official, some years down the line?

Indira Nooyi has recently created a position of Chief Design Officer in Pepsico.

Mauro Porcini joined PepsiCo in 2012 as its first Chief Design Officer. In this newly created position, Mauro is infusing design thinking into PepsiCo’s culture and is leading a new approach to innovation by design that impacts the company’s product platforms and brands.

Firms like Godrej, SAP, IBM, Dr. Reddy’s Lab, Future Group etc. have incorporated ‘Design’ as a corporate philosophy than just a tactical deliverable. Several cities in the world like Seoul, Turin, Helsinki, Capetown and Mexico city have been awarded status of ‘World Design Capital’ year after year and these city-centres have done extra-ordinary work of bringing ‘design sensitivity’ into everyday lives. That necessarily means that these cities are ‘putting more effort to everyday planning and execution in favour of public good’.

In the last few years, there are designers with a university degree and there are trained ‘design thinkers’ who happen to come from diverse fields and got trained in design ways. Innovation consulting companies like Turian Labs, employs both kinds. The field is now ripe for a massive revolution. The advent of ‘digital’ when the world is keen on inventing autonomous vehicles, AI and VR, designers (the doers and the thinkers) would tend to their role more and more in the center of attention, to make sense of technology with a more ‘humanized’ approach.

UX Design

User experience design is a particularly vast, multidisciplinary, and interesting field. It moulds the products and services we use on a day to day and may make or break the success of a business.

A career in UX design happens to be fast-paced and challenging, requiring a highly diverse skillset. If you would like to make a headway into this field, there’s plenty to learn!

User experience refers to any interaction a user has with a product or service. UX design considers each and each element that shapes this experience, how it makes the user feel, and the way easy it’s for the user to accomplish their desired tasks. this might vary from how a physical product feels in your hand, to how straightforward the checkout process is when buying something online. The goal of UX design is to make easy, efficient, relevant, and all-round pleasant experiences for the user.

“User experience incorporates all aspects of the end-users interaction with the corporate , its services, and its products.”

— Don Norman, scientist & User Experience Architect

UX designers combine marketing research , development , strategy, and style to make seamless UX for products, services, and processes. They build a channel to the customer, helping the corporate to raised understand — and fulfill — their needs and expectations.

 Bachelor of Design (B.Des) in UX

Are you interested to form your career within the field of Design?

Then.. Bachelor of Design (B.Des) in UX might be the best gateway to enter the Design Industry.

 Firstly, allow us to explain about the B.Des UX programme.

“The Bachelor of Design also called as B.Des UX or B.Design UX is an undergraduate degree within the field of designing. It deals with the designing of User Experiences i.e. the experience a user has while using a particular device.

Besides only theory classes, it also incorporates hands-on-practice, Industry internships, Workshops, Seminars and lots of other activities.

 Duration and Higher Degrees

B.Des UX degree consists of total 4 academic years. This degree has been divided into total 8 semesters (like two semesters each year).

After completing B.Des UX course, you can choose M.Des (Master of Design) or PG Diploma in UX Design.

Requisite skills for the B.Des course:

• Must possess good communication and interpersonal skills as you would like to explain your ideas to the clients.

 • You should be creative, imaginative and self-motivated.

 • You should possess an honest knowledge of past and present sorts of design.

 B.Des with ImaginXP

 About ImaginXP

ImaginXP is India’s leading education company providing Undergraduate & Postgraduate degree programs in UX Design. We aim to train aspiring design students about UX Design and Design Thinking through Undergraduate & Postgraduate courses, and short term certification courses as well. We are currently catering to more than 1500 full-time students at various universities across the country. We also partner with leading corporates to train their workforce on Design Thinking, UX design & other future skills. 

ImaginXP offers a B.Des in UX course together with 17+ universities across India.

This is a four-year full-time course of study concentrating on application-based training. Students are going to be taught the UX design tools and techniques as exercised within the industry to make students industry-ready and employable. This is a comprehensive education program focused on overall student development with a mixture of classroom assignments, practical fieldwork, live industry projects, internships and shadow learning.

Benefits of B.Des UX degree with ImaginXP:

• Reputed university with state of the art infrastructure
• 100% Placement assistance
• Best in class in house faculty along with frequent guest lectures with experienced UX Designers of high stature from the industry
• Plethora of interview opportunities for each student with companies visiting the campus
• Very high demand in the industry for UX Designers
• Industry relevant original curriculum and content provided
• A UX Designer earns anywhere between 7 to 9 Lacs according a survey by www.payscale.com

Source: https://www.payscale.com/research/IN/Job=UX_Designer/Salary

 Course Highlights

• Industry-led courses
• 100% Placement assistance
• Industry relevant original curriculum and content provided
• Reputed university with state-of-the-art infrastructure

 Eligibility Criteria and Fee Structure

Minimum requirement 50% marks in 10+2 (Any Stream) from a recognised Board

For information on fee structure please visit www.imaginxp.com

Or call our UX evangelist @ +91-99290 91809.

 Job Opportunities after pursuing B.Des program with ImaginXP

 UX Designer

 Visual Designer

 Interaction Designer

 User Researcher

 Usability Analyst

SUMMARY

UX Design, as a profession features a bright future globally. Design education standards are patchy in India. Walls between different streams are getting more and more fluid and there’s new knowledge evolving a day with the changing technological landscape. Opportunities lie aplenty ahead for those, who seek them.

By Gaurang