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How are designers influencing business decisions in startups?

How are designers influencing business decisions in startups

It is a standard quote “Good Design is Good Business” by Thomas John Watson Jr., 2nd President of IBM. And it is pretty much proven that design has a direct impact on your business. Any company or startups works on the way they interact with their clients. Be it online shopping, getting supplies or even offering services; it all depends on how conveniently your client can interact with your website or the product. And this is precisely where design comes into the picture.

UX/UI design helps your client have a smooth and effortless experience with your website or app. Sources suggest that companies that have a robust design in place tend to outperform companies with weak design structure by 219%. And we at Imaginxp help young aspirants understand the intricacies of the same. We help you understand why your interaction with your audience on a digital platform is crucial for your sales. We offer various courses to aspirants who wish to make a career in UX/UI Design to help you understand this industry.

Also read: How Visual Storytelling can put UX in a league of their own

Also read: Graphic Design vs. UX Design: Career Change

Some of the reasons behind having a Good Design for your business are as follows:

First Impression

The first thing any client will notice is your website or your brochure. And if your design is not pleasant or doesn’t ensure that your client wouldn’t have a good experience, they are not likely to interact further. It involves having a perfect logo, the right font, the right colours and much more. The design should encourage your audience to spend more time on your platform. 


If everybody is doing the same thing, then it will be difficult for the users to be able to concentrate on one. A good design will ensure that your company showcases something unique and different to catch the potential client’s attention. This would further increase your chances of making a sale. As Steven Bradley said, people are inherently biased towards beauty.

Customer Relationships

Any customer would only go forward with your company if they have had an excellent interacting platform. A good design will ensure that you can interact the right way with your clients. It also affects customer loyalty towards your company.

Easy To Use

The easier your website to use is, the more customer will engage if your customer is not able to get the desired results because of technical glitches or confusing designs. Well, the client will not want to give a second thought.

Association and Consistency

When you have an excellent Design at the place, your customer will be able to associate it with your company. For example, the logo for Dominos is not just a logo; it is brand identity. And people can associate them with the logo. The right design will be able to associate with the emotions of the clients. That only happens if your interaction is consistent.

Social Media Success

With the time and age of Social Media, it is essential if you can interact with the young audience. These days companies can receive their client’s attention through social media. An interactive social media will ensure that the potential clients can walk through your website and maybe make a deal. However, the posts should be creative, interactive and unique. A monotonous profile will eventually start to look dull, and the clients will lose interest soon.


Any startup needs to reach its target audience to be it the youth or the old generation; the design of their website impacts the way the audience perceives the brand. A clear, catchy and affirmative enhances the communication and catches the attention.


While you are at it, it is also essential to keep yourself upgraded. Even if you already have a design setup, it is crucial to upgrade it as the time progresses. Keeping the brand and its design in the same place is not only unhealthy for the brand but also stagnates the progress. This might eventually lead to losses.

Value Propositions

Every brand needs to offer complete details of the products or services on its website. It makes a lasting impression if the details are available conveniently to the user. This makes it even more critical for the brand to redesign and update their website and content regularly.

Customer Expectations

More than anything, the customers for this generation and the upcoming one expect things differently. With limited attention span and multiple institutes in the market, it’s hard to keep up. This makes it imperative to have a distinctive design that grabs the attention of the audience.

As good for your product and your sales should be, it is also vital for your company to have the right design in place too. The right design will help your customer engage with your website and your content more. And the convenience and easy understandability will help you reach the right audience and make sales!

ImaginXP is leading the HigherEd revolution offering some of the best future skills certification courses and full time degree programs in Business, design and Technology. We are pioneering the higher educational space with top-notch faculties and industry-led curriculum.

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