A bachelor of business administration course in digital marketing is a course spanning 3 years across six semesters.
In each semester, different subjects related to digital marketing and simplifying business are taught. Therefore, the course empowers students with key tools and the aptitude to become pioneers in the field.
Students who can employ imagination, creative reasoning, basic thinking abilities and great interpersonal skills are ideal for this program.
The course teaches students to handle tools like – Advertisement crusade, Google AdWords, YouTube marketing, Google Analytics and Search Engine Optimization.
BBA DIGITAL MARKETING – WHY TO GO FOR IT?
With a sharp rise in mobile devices in India, the number of people who use the internet and social media are increasing day by day.
And that is why companies like Samsung and LG are recruiting DIGITAL MARKETING ENTHUSIASTS to stay in the game, since the retail commerce sales in India is estimated to reach $66.76 billion in 2021, up by 27% as compared to the previous year.
That is why a digital marketing course is one of most sought after and highly paid course in the present scenario.
Here is a very informative blog post highlighting the reasons to get into digital marketing.
With the onset of the pandemic, companies are ditching offline marketing and going for online platforms such as Amazon and Flipkart, while promoting their product on social media.
A successful digital marketer can secure their present and their future at the same time.
BBA DIGITAL MARKETING SKILLS REQUIRED
Candidates with a positive approach towards digital media will perform well in this course.
One must be well versed with computers and digital media and should be able to create, manage and verify online content.
They should also be able to transform written content to online media and vice versa.
BBA DIGITAL MARKETING SALARY
Depending on their caliber and skills, the applicants can get above 10 lakhs PA
The promotion and salary depends directly upon the level of specialization and overall dexterity of the student, and hence, one must try to find a niche and specialize in it.
There is a great demand especially for SMM (social media marketers), Online store managers and SEO (search engine optimizers) in the industry right now.
Infact, IIDE curated this very informative post about the pay scale in digital marketing that you should go through right now!
So, it is a wonderful opportunity to get placed quickly, with a decent salary in a good organization.
BBA DIGITAL MARKETING ELIGIBILITY
Students who have completed their Higher Secondary School (12th) with 50-55% or above, in ANY STREAM can easily apply and get a seat for the course.
However, some reputed colleges like Christ University, DU and Narshi Monjee Institute for Management Studies have their own entrance exams.
Other national level Eligibility exams include CAT / GMAT / XMAT / PESSAT / JUEE / DSAT / NPAT BVP CET / DU JAT / ITM NEST and other exams.
So, one might need to prepare for said exams starting from 12thstandard, so that they might not have a gap year and get into their desired college.
BBA DIGITAL MARKETING SUBJECTS AND SYLLABUS
The syllabus of BBA Digital Marketing usually centers around the art of management and the digital marketing ideas.
It is intended to work with both hypothetical and pragmatic learning and is spread out equitably across six semesters during three years.
The basic syllabus looks like-
- Business Economics and Accounting
- Social Media Marketing
- Search Engine Optimization
- Business English Communication and Organizational Behavior
- Business Maths and Statistics
- Business Policy and Strategy
- Research Methodology and Report Writing
- Entrepreneurship Skills and Abilities
- Project Management & Enterprise Business Systems
- Affiliate, Inbound, Content, E-Commerce & Paid Marketing
- Operations and Supply Chain Management
BBA DIGITAL MARKETING COLLEGES / FEES
Due to excessive growth and demand for quality professionals in the field, a lot of universities have started the course of BBA Digital Marketing.
The role of a college in getting placements for its students is especially important. ImaginXP has provided 100% placement assistance to their students, helping them get placed in firms like IBM, TATA, EY, 1MG, CAPGEMINI and many more.
It is up to the student to decide for themselves, their choice of university. Since a lot of colleges now conduct their own entrances, they can prepare for said exams and get into the college of their choice.
One should also look at the syllabus, skills and the exposure provided by the colleges offering the educational program. Placement assistance, average package and alumni ratings should also be kept in mind.
The BBA DIGITAL MARKETING FEES can be anywhere between 50K to 3 Lakhs
BBA DIGITAL MARKETING JOBS
Digital marketing has come to play a key role in running and directing a business.
It has aided organizations in expanding their scope dramatically, which is the reason organizations are prepared to put resources into it and are building separate groups for something similar.
Graduates can land into good jobs easily in this field, be it in India or abroad. Besides, they can likewise look for after their graduation, an MBA in Digital Marketing, or any postgraduate degree in digital marketing, further updating their resume and future-proofing it.
Following are some of the major roles a person can come to play in an organization, after their degree in BBA Digital Marketing –
- SEO/SEM Account Manager
- SEO Manager/Professional
- Digital Business Marketer
- Content Marketer/Manager
- Digital Marketing Strategist
- Social Media Manager
- Data Analytics Professional
- Marketing Specialist
- Email Marketing Manager
- Marketing Analyst
- Advertising Manager
- Brand Manager
Some of the industries that actively hire such professionals are –
- Digital Marketing Agencies
- Digital Marketing Department of MNCs and Companies
- Tech/Internet Startups
- Internet Technology Businesses
- Social Media Marketing Agencies
- Online News Portals, Magazines and Similar Publications
- Data Analytics Agencies
In the age of entrepreneurship and startups, one can easily start their own digital marketing agency, after gaining experience in the field.
The BBA course acts like a double booster, helping them gain knowledge and understand the workings of both businesses and digital marketing at the same time, making it the perfect course for aspiring CEOs.
Placements are scarce post pandemic. A person must choose their course carefully to secure their future.
Bonus Tips for aspirants
- Start early – Looking, planning, and shortlisting colleges in advance will save you from a lot of trouble later
- Admission Process – Get to know the various tests or merit bases admission process in your selected colleges. Fill the application form on time and be ready with the necessary documents.
- Start Learning! On your own. There are tons of videos, courses and diplomas available, both for paid and for free in the field of digital marketing. Go through them and be the early bird!
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